{
  "schema_version": "1.0",
  "generated_at": "2026-04-28",
  "description_en": "Tourism AI 1.0 Bible — conceptual axis taxonomy. 11 themes group reasoning anchors across the 40-document corpus.",
  "description_th": "ภาษีโนมีของแกนความคิดใน Tourism AI 1.0 Bible · 11 แกนหลักจัดกลุ่ม reasoning anchors จากเอกสาร 40 เล่ม",
  "themes": [
    {
      "key": "persona",
      "th": "Persona · เพอร์โซนา",
      "en": "Persona",
      "zh": "用户画像",
      "color": "#EC4899",
      "desc_en": "Tourist identity, demographics, latent demand, blind spots",
      "axis_count": 184
    },
    {
      "key": "decision",
      "th": "Decision · การตัดสินใจ",
      "en": "Decision",
      "zh": "决策",
      "color": "#A78BFA",
      "desc_en": "Decision frames, energy budget, micro-choices, trade-offs",
      "axis_count": 139
    },
    {
      "key": "emotion",
      "th": "Emotion · อารมณ์",
      "en": "Emotion",
      "zh": "情绪",
      "color": "#FB7185",
      "desc_en": "Mood, fatigue, anticipation, regret, satisfaction",
      "axis_count": 55
    },
    {
      "key": "journey",
      "th": "Journey · การเดินทาง",
      "en": "Journey",
      "zh": "旅程",
      "color": "#38BDF8",
      "desc_en": "Pre-trip → in-trip → post-trip flow, transitions, modes",
      "axis_count": 112
    },
    {
      "key": "context",
      "th": "Context · บริบท",
      "en": "Context",
      "zh": "情境",
      "color": "#34D399",
      "desc_en": "Time, weather, group, location, energy, language context",
      "axis_count": 77
    },
    {
      "key": "merchant",
      "th": "Merchant · ผู้ประกอบการ",
      "en": "Merchant",
      "zh": "商户",
      "color": "#FB923C",
      "desc_en": "Operator value, retention, signal feedback, supply side",
      "axis_count": 53
    },
    {
      "key": "city",
      "th": "City · เมือง",
      "en": "City",
      "zh": "城市",
      "color": "#FCD34D",
      "desc_en": "Pattaya/Thailand-as-city intelligence, infrastructure, cluster",
      "axis_count": 65
    },
    {
      "key": "mice",
      "th": "MICE · MICE",
      "en": "MICE",
      "zh": "会议会展",
      "color": "#67E8F9",
      "desc_en": "Meetings, incentives, conferences, exhibitions, B2B layer",
      "axis_count": 19
    },
    {
      "key": "trust",
      "th": "Trust · ความเชื่อมั่น",
      "en": "Trust",
      "zh": "信任",
      "color": "#00E5B4",
      "desc_en": "Privacy, safety, identity, consent, evidence, governance",
      "axis_count": 89
    },
    {
      "key": "recommendation",
      "th": "Recommendation · การแนะนำ",
      "en": "Recommendation",
      "zh": "推荐",
      "color": "#F472B6",
      "desc_en": "Ranking, matching, why-explanation, fairness, persona match",
      "axis_count": 56
    },
    {
      "key": "intelligence",
      "th": "Intelligence · ปัญญา",
      "en": "Intelligence",
      "zh": "智能",
      "color": "#A78BFA",
      "desc_en": "LLM, RAG, embeddings, doctrine, training, reasoning patterns",
      "axis_count": 484
    }
  ],
  "totals": {
    "themes": 11,
    "axes": 811
  }
}